Creativity |
Design |
Solution
mydesignbox.fi
This project is an experimental corporate identity study produced within a university context. The visual identity developed for Fatsu is built around the concepts of fluidity, simplicity, and corporate consistency. Soft wave forms and light blue tones evoke water, continuity, and a sense of trust, while the generous use of white space gives the brand a clean and contemporary character. Applying the same visual system consistently across corporate materials—such as business cards, letterheads, envelopes, and folder covers—strengthens the brand's cohesive and professional appearance.
My work brings together motion, graphics, and clarity.