Creativity |
Design |
Solution
mydesignbox.fi
This project is an experimental corporate identity study produced within a university context. The visual identity developed for Fatsu is built around the concepts of fluidity, simplicity, and corporate consistency. Soft wave forms and light blue tones evoke water, continuity, and a sense of trust, while the generous use of white space gives the brand a clean and contemporary character. Applying the same visual system consistently across corporate materials—such as business cards, letterheads, envelopes, and folder covers—strengthens the brand's cohesive and professional appearance.
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